Public Relations and Media Skills
| Start Date: |
4 Jan 2026 |
| End Date: |
8 Jan 2026 |
| Duration: |
5 |
| Fees: |
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| Country: |
Dubai / UAE
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| Category: |
Public Relations and Customer Service
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Details: |
By the end of the program, participants will be able to:
- Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
- Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
- Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
- Improve their awareness of the main media skills in Public Relations.
Program Outline:
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Public Relations Concepts
- Roles and Situations
- Qualities for Successful Public Relations Staff
Public Relations and Communication
- The Public Relations Officer as Communicator
- Exchange of Messages
- Models of Communication Process
- Importance of Body Language in Public Relations
Public Relations Responsibilities
- Corporate Image Identity and Reputation
- Public and Community Oriented Activities Aimed at Internal and External Public
Public Relations and the Media
- Relations with the Media
- Preparing Press Kits
- Preparing Press Releases
- Conducting Press Conferences
- Dealing with the Media
- Building Good Relationships with the Media
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Presentation Skills and Techniques in Public Relations
- Preparation
- Rehearsal
- Presentation
Public Relations Written Skills
- Editorial,
Layout and Production Techniques
- Writing Memos and Reports
- Preparing Newsletters
- Designing and Preparing Brochures
The Public Relations Promotional Role
- Public Relations Role in Marketing and Advertising
- Sponsorship and Promotions
- Organizing Exhibitions
- Media Coverage
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