New Product Launch Using Marketing Communication: Proven Strategies and Techniques
| Start Date: |
8 Jun 2025 |
| End Date: |
12 Jun 2025 |
| Duration: |
5 |
| Fees: |
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| Country: |
Dubai / UAE
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| Category: |
Public Relations and Customer Service
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Details: |
Program Objectives:
By the end of the program, participants will be able to:
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Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
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Identify a variety of launch success factors that will improve launch process planning and execution.
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Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
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Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
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Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.
Program Outline:
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New Product Development
- NPD Definitions and Challenges
- NPD Objectives and Critical Success Factors
- NPD Reasons for Success and Failures
- NPD as a Key Marketing Strategy
- Assessing Commercial Viability
The New Product Development Process
- Idea Generation and Screening
- Concept Development and Testing
- Marketing Strategy
- Business Analysis
- Product Development
- Test Marketing
- Commercialization
The Product Life Cycle and New Product Launch
- Life Cycle Stages
- Product
Life Cycle Strategies
- The Phase-Gate Process: Structuring the NPL
- The Boston Consulting Group Growth Matrix
- The
Product Market Expansion Grid (A Portfolio Planning tool)
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New Product Launch: Setting Up the Stage
- Things to Consider Prior to Product Launch
- The Launch Hurdles
- Planning Your Media Schedule and Costs
- Selecting the Launch Team
- Preparing the Product Launch Checklist and Toolkits
- Product Launch Strategies
New Product Launch: Full Engagement Launch
- Preparing the Press Kit Checklist
- Product Launch Marketing Budget Toolkit
- Preparing the Press Release
- The Product Launch Plan
- Product Overview Document
- SWOT Analysis, Graphic Chart, and the Creative Plan
- The Role of the Advertising Agency
The NPL Workshop: Putting It
All Together (Group Together)
- Designing and Conducting a New Product Launch
- A Challenging Team Game: Presenting the Launch Plan
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