The Strategic Marketing Plan
| Start Date: |
29 Jun 2025 |
| End Date: |
3 Jul 2025 |
| Duration: |
5 |
| Fees: |
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| Country: |
Paris / France
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| Category: |
Public Relations and Customer Service
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Details: |
Program Objectives:
By the end of the program, participants will be able to:
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Define the concept and scope of strategic marketing.
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Apply the concept of market segmentation.
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Understand the principles of Blue Ocean Strategies.
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Develop the components of the strategic marketing plan.
Program Outline:
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The Marketing Concept
- Scope and Functions
- A New Approach to Marketing
- Competitive Pressures Changing the World
- The Smart Bomb Strategic Approach
The Market Segmentation
- The Gap Growth Analysis Matrix
- Optimal Segments: Multifactor Analysis
- Enterprise Growth Segmentation Opportunities
- Analyzing Segments Attractiveness and the Company Capability Related to Them
- Drawing the Segment Selection Matrix
Blue Ocean Strategies
- The Principles of Blue Ocean Strategies
- Moving from Red Ocean to Blue
- Formulating a Blue Ocean Strategy
- Reconstruct Market Boundaries
- Reach Beyond Existing Demand
The Business Situation Analysis
- SWOT Analysis
- Competitive Analysis
- Environmental Analysis
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Strategic Marketing Planning
- Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
- The Marketing Planning Process
Strategy Development
- Considering Different Strategic Alternatives
- Analyzing Different Marketing Strategies
- Formulating
Long Term Marketing Goals
- Selecting and Developing the Marketing Strategy for the 4Ps
Tactical Planning Activities
- Short Term Marketing Objectives
Developing the Marketing Action Plan
- Developing Activities for the 4 Ps
- Scheduling Activities
- Allocation of Human and Financial Resources
- Using the Yearly Master Action Plan
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