Objectives:
• Communication Essentials
• Business Communication
• Business Writing Skills
• Running Effective Meetings
• Effective Presentation Skills
Who should attend:
• Managers
• Senior Managers
Daily Outlines:
Day 1: Communication Essentials
• Why is Communication important, and what do we need to do about it?
o The 5 Components of Communication
o The audience
o The message (content, body language and noise)
o The channels
o The frequency
o The feedback
o Transmission
The appropriate and effective channels to use (Letters, e-mails, verbal, etc.)
o Reception
o Processing the information
o Cultural aspects of Communication
o Avoiding common pitfalls
o Lessons
learnt from the media
o Lessons
learnt from the advertising industry (The Day-After-Recall)
o Exercise
Day 2
:Business Communication
• The significance of Communication in Business
• Modes of Communication in Business
• Conventions, protocol
and etiquette
• Communication and Technology
• Cultural aspects of Communication in Business
• The written Communication
• The verbal Communication
• The presentation
• Exercise
Day 3: Business Writing Skills
• English language as used in business (Grammar, Syntax, Vocabulary)
• Business language and writing skills
• The Context, the Message, the Channels, the Style …
• The Language used, common terms and phrases
• Selling a concept or Soliciting an action
• The Directive … To do or not to do … that is the question
• The Communiqué
• The Press Release
• Avoiding common pitfalls
• Exercise
Day 4
:Running Effective Meetings
• Meetings can be a total waste of time …
• Managers spend more time in meetings than any other management activity
• The 7 elements of a meeting
• How to manage a meeting effectively
• The parking lot
• How to deal with disruptors
• Avoiding common pitfalls
• Exercise
Day 5
:Effective Presentation Skills
• Presentations that WOW your audience …
• The Attributes of a Great Presentation
• How to Create a Great Presentation
o Defining your audience
o Preparation strategies
o Impact design concepts (building a meaningful message, slides design, and images)
o How to Deliver a Great Presentation
o Engaging your audience (building audience rapport and influence)
o Power impact techniques (using confident body language)
o Power delivery strategies (speaking with confidence)
• Adult communication concepts (adult learning styles)
• Personal style (charisma, presence, dynamism and dealing with nervousness)
• Self-perception (how others see you)
• Handling questions (including difficult questions)
• Developing spontaneity (including thinking on your feet)
• Exercise
